Cheeky Transport Bikes – Please visit our new site at

August 27, 2006

We’re moving to Newtown !

Filed under: Events, General Stuff, New products, people, rants — schmadzie @ 11:39 am

OK the cat’s out of the bag! Cheeky Transport is moving to Newtown and pretty bloody soon. Our new address is 3a Georgina Street Newtown and we are excited!

At the start of September we will be operating from a new salubrious location between the Solarium and the Synagogue in Georgina Street (just off king St near Goulds book store)(100m city side of the Marlbrough (Missendon Rd))

Click here for directions from our city store to our new location 

We are getting kicked out of the dungeon and we have a much bigger location. Somewhere to put a Christiania trike!

BUt anyway, Dave and John and Nick and I have been doing some thinking  and we are really keen to have some input from all youse out there in bike land .

So, the questions we are thinking about are

What customers or groups of customers do we want to serve? What products or services do we want to provide?What needs do we want to satisfy?How will our products differ from competitive items?What extra value or benefits will customers get from us over the competition?How fast do you think these things will change?I wish there was another better word than “customers”. Cheezy as it sounds, we think more along the lines of friends, colleagues, um…people ….i dunno ?Please let us know what kind of Cheeky Transport you would like to see.



  1. Hi there

    I was just talking to a staff member at Hadley’s Cycles the other day and he mentioned that the only place to get touring equipment was Cheeky Monkey. So, whatever you do, there needs to still be a focus on good quality touring parts and equipment. Are there any plans for a Newcastle franchise?


    Comment by Russ Hancock — July 27, 2006 @ 3:37 am

  2. I reckon your biggest advantage is your size – small and personal – and your alternative ‘edge’. I don’t go into too many mainstream bike shops cos I know what is there – the ususal stuff I can pick up on the internet. CM has different, interesting and cool products which keeps your core customers coming back. Sustainable urban transport is you niche I reckon. Not the racer set screeching around Centennial Park or ride one-a-month-on-a-nice-day set. Down to earth, reliable, quality bikes and bits you can use and find no where else with a touch of style. CM is the bomb for touring. No one else can touch you. Lateral thinking, a personal touch and a sense of community. The future – advocacy for sustainable tpt and a hub for those looking for more than the mainstream.

    Comment by goat_bota — July 27, 2006 @ 8:07 am

  3. That’s 2 for touring. Hmm, that reflects our stats too. Our number 1 bike sold this year is the Surly Long Haul Trucker. We’ve done a fair few Rohloff Surly 1x1s for touring too.

    I particularly like the “sense of community” thing. it’s the best part of our shop for Dave and I. We have been so bloody busy for ages (booked out 2 weeks+ for over a year)that I have been worrying that we are losing our mojo. But don’t fear, we have 2 new staff to help cover the work faster (and our secret project). And BIG plan for a more community feel.

    What kinds of things can help us have a sense of community?

    Newcastle. My roots! I have been keeping an eye on the Stockton property market for a while. Maybe one day

    Comment by schmadzie — July 27, 2006 @ 9:35 am

  4. I like the urban transport focus, maybe coz that is most of what I do on a bike. Advocacy is a part of urban transport I guess. Promoting cycling as a great transport option and countering motorist agro such as that printed by SMH and Miranda Devine – bleah. In contrast it was good to see Adam’s pic in the SMH!
    Media stunts to promote cycling and get some coverage?
    I dunno what creates a “community feel” but it is kinda homely at Cheeky. It’s the only bike shop where I feel comfortable with the staff. Down to earth, no pretensions, no elitism. Involvment helps, even asking for comments brings a sense of community.
    Hey, I like the blog, and the ability to comment. Websites can be a pain. The blog is updated with news and products but the site lags behind and then stuff I found in the blog I can’t find later. I could help out with some of this stuff.
    Some of the links to other groups are good. Some of the “properganda” stickers and posters from are way cool

    Comment by Jason — July 28, 2006 @ 1:55 am

  5. hi guys,

    i know you guys dont have space or time for this but i love the idea of a big bike recycling operation where people can go and scavenge for bike parts and or buy a bike which has been made up or reconditioned from old bikes nice and cheap to encourage cycle use. Many problems like man power and accessibility but hey good to dream…

    Comment by Paul — July 30, 2006 @ 3:19 am

  6. Gday Paul
    we are tossing around the idea of a rental worksbench, and I want to get involved in the Newtown bike club recycling/repair operation. Maybe do some stuff at the bowery. And I love the idea of getting vintage and not so vntage frames and fitting them up with New parts taht work heaps better. BUt would someone pay $700 for a bike like that? That’s what it would cost. I know I would.

    Comment by schmadzie — July 30, 2006 @ 7:42 am

  7. I ride everywhere, I carry stuff, I build transport bikes. I’m pretty happy with the current shop – you guys have everything I need (except AA-powered rear lights). To me the mix of touring and commuting bikes is great, and adding folding bikes is useful. A little more space would help, it seems like the shop is a bit full sometimes, but that also has appeal you know, it’s that oldfashioned style “shop full of bikes” feel rather than the modern “laid out to sell” thing, and I think that’s the “feel” part of the shop that appeals to me – the Monkey doesn’t feel as though it’s trying to sell as much as there to provide what I want to buy. Hopefully the new loadbikes will arrive soon and maybe you’ll have a bit more display space for the really odd bikes – perhaps even a recumbent or two?

    I wonder if the move to Newtown will take away some of the city commuter traffic and the couriers, so you’ll get more “inner west” yuppies on bikes? I think some of the existing atmosphere comes from being in the city centre, and it’ll be interesting to try to keep bringing in new customers without that “right next to Central” thing. It might be useful to have a bike shop map painted on the shop wall before you leave? If new operator agrees. Especially directions from Newtown railways station.

    I wonder if the permanent shortage of second hand bikes might be fixable with repair classes? Maybe link Bower and Nunnery? I think the “recycle bicycle” thing at The Nunnery in Newtown (flyers at the Monkey?) might be your thing. Plus the Bower in Addison Rd. I will try to help there too, gotta talk to people and set something up.

    Comment by Moz — July 31, 2006 @ 3:17 am

  8. What, you guys are moving to Newtown? Hey, that was my idea for a bike shop, since Newtown doesn’t have a decent one. Shame about the corporate job that will prevent me from exercising such an idea… I would have taken great delight in converting the recently failed “My Dream Cafe” into “My Dream Bike Shop”.

    As for other avenues you could explore, the only things I can think of that you don’t cover, and that all the other crap shops also don’t cover is pretty niche stuff. Audax/Randonneur specific bikes, recumbents, classy vintage or vintage style bikes. The question there is, how many looneys like me are prepared to pay money for those little niches?

    Or how about importing a shipping container or two full of second hand city bikes from somewhere they are treated like refuse and can be bought for almost nothing… like Japan. I’ve done the numbers and it would be a profitable exercise, even if you sold the bikes for

    Comment by Andrew F — July 31, 2006 @ 12:15 pm

  9. $100

    Comment by Andrew F — July 31, 2006 @ 10:51 pm

  10. I like the recycled bike thing, whats happening at “The Nunnery”?, the bower only had rubish when I looked. I am keen on these Ideas and have been trying to work out how to do it myself, but I dont want another job, just to see more bikes on the road. I have been collecting from the road side for 18 months and the rubish frames have been going to “the mens shed” who make wheel chairs for overs seas, the better frames and parts are at home, slowly making bikes for people I know to get them riding… but I would be keen to join in with others to keep the bikes out of land fill and on the road!

    Cheeky in newton? I’ll have to change my commute!


    Comment by Watto — August 1, 2006 @ 6:15 am

  11. I find it a fantastic experience to pop into CM. Must be what people feel like who goto church. I love the shop becuase it has such an eclectic mix of cool components. You never know what new doo-dad will turn up, or cool conversation you might have.

    But it’s not just that, but I feel I can just come in poke around and be with people who understand the passion of bike culture (jeasus, I sound like a hippy). To be able to ask questions without the elitest race-or-die, and not get the disbelieving expressions I get from my LBS like the time we insisted on simple cr-mo forks (over carbon) for touring. (Don’t get me wrong, I love my LBS, but they don’t understand me like CM does. It’s like the difference between Velovision and Australian Cyclist. If I had to explain it, you could never understand. )

    I don’t know that there’s anything you can do to make your shop better. Hmmm, maybe have a “bicycle test day” where you can try out all sorts of different bikes. Maybe you could also hire tandems? *shrug*


    Comment by kt — August 1, 2006 @ 6:47 am

  12. i think the ‘feeling comfortable’ thing is what makes you guys rock…as expressed up above, there is nothing worse than going into a shop, especially if you are new to the whole thing and being treated like an ignorant fool.
    i’ve also done some research into the whole bicycle recycle thing and think that with enough people power it could defintately happen. i think having a space is one of the biggest hurdles, finding the stuff is easy…hmmm

    Comment by Kate — August 1, 2006 @ 7:06 am

  13. the whole second hand frame option is quite appealing. i did some searching to find old calssic roadie frames and kept on being referred to ebay. i’d definately pay for a dead sexy old frame…but i’m sure its a bit of a hassle for you guys…?

    Comment by kate — August 1, 2006 @ 7:09 am

  14. Thanks for reminding me: VeloVision! Great mag.

    Comment by Moz — August 1, 2006 @ 7:11 am

  15. Hey Jason, we have some of those stickers n the shop. Swing by and say “I’m here for the revolution”

    Comment by schmadzie — August 1, 2006 @ 10:45 am

  16. Dammit, Moz is onto our secret sales technique – provide what people need. Our cover is blown!

    Comment by schmadzie — August 1, 2006 @ 10:50 am

  17. Thankyou everyone. I am taking notes
    Audax/randoneur, recumbent, loadcarrier, vintage bikes. a container of bikes fom japan. (I have a contact in Holland too) Connection with the recycling projects (our new shop is 2 blocks from the nunnery incedently)(check out and serach for newtown. We are right next door to the solarium!)comfortable feeling. Sharing Bike culture. Interesting/different bits. Might be a bit of a pain for people like KT to come to Newtown. Hmmm

    Dave and I had a great meeting over beers and Maya last night (to the great amusement of daves Dad) and we talked a lot about what we wanted and what we thought everyone else wanted. I first asked dave what he wanted, and he said he wanted to be really involved in setting up a mad new shop (Dave told a lovely couple in their 60s today that the tyres on Birdys are WICKED!). I asked him what he meant by a mad shop, and the first thing out of daves mouth were

    Sense of humour
    Where people feel Comfortable
    Objective advice
    Something different

    Comment by schmadzie — August 1, 2006 @ 11:06 am

  18. PS for detail on the Nunnery bike recycling project, check out Nick’s post on (link at top right)

    Comment by schmadzie — August 1, 2006 @ 11:26 am

  19. Aw gee, I want to go to the Maya with “Dad and Dave!”

    Comment by Matt — August 6, 2006 @ 9:59 am

  20. OK Matt, you can come next time. It can be Grandad, Ad and Dave

    Comment by schmadzie — August 7, 2006 @ 9:36 am

  21. Hi everyone, the Nunnery bike workshop (is not a nunnery) and is at 40 Forbes Street, Newtown (check and search nunnery to get the map. It’s on every Monday from 3pm. We have a tool collection and lots of parts and frames. We fix them up and give them out. People can also bring their bikes along to fix them up there. Bring along any spare parts or bikes that you can’t use. At the moment we need donations of things like WD40, chain oil, degreaser, as these are our only expenses. We also are looking for a decent wire cutter to cut brake cables etc. All welcome, tea and coffee available! Maurice 0437940265

    Comment by Maurice — August 8, 2006 @ 3:10 am

  22. The Nunnery bike worksop (aka Bike Club aka The Re:Cycle Project) Has been around for about a year as a very small scale backyard social bike club hosted by the wonderful women at the Nunnery. Recently we’ve started promoting ourselves more and selling bikes at the monthly newtown markets to get some new tools and meet new people. And new people are comming! yay! and some of them regularly and with skills and enthusiasm! yay! We are now staying open later for 9to5ers (till 6.30 and even later if people get there before then and want to stay- we have lights). But we are still closed if raining!. The main aim is to skill share, socialise, spread bike love and ofcourse re:cycle. We are very interested in building any form of relationship with cheeky as you guys are moving in two blocks from us!
    Sweet as. JP 0401447675

    Comment by JP — August 8, 2006 @ 6:04 am

  23. Oh sorry, I got carried away about what we do! The best thing about Cheeky for me is that it’s all about the bikes and the people and not just about money. And it’s so great to see a succesful buisness run that way. It makes me very happy about the wider world indeed. I think that as your new competition has a very sales orientated approach and lots of staff that don’t actualy know much, you guys will do great in your new shop and that you’ve lots of local support.

    Comment by JP — August 8, 2006 @ 6:24 am

  24. ‘Customers’ is a whole lot better than consumers.

    I think cycling community is the way to go… be an intricate part of Sydney transport solutions. Maintentance classes, confidence classes, inspirationaly rides, bike to school, converting hospital workers to ride, company bikes etc etc…

    And we need to convince the rest of Sydney that cycling is very very cool. I hate to say it but given the fashionistas status of Sydneysiders… we need to get some cool bicycle focused accessoires… T-shirts, woolen jerseys, bags etc. People want to be identified 24/7, even when they are off their bike!

    Cheeky is cool… mojo not lost.

    Ride on


    Comment by RadioBikeLove — August 8, 2006 @ 11:07 pm

  25. OK Cool. I can do cool. we have some REALLY cool Tshirts to be unleashed at the new store. And I want to be a place where people can sell their bike crafty items. Like maybe tweed cycling caps (Deller) musettes, panniers (Ron D Swan), tyre belts, jewelry, photos.

    Anyone got any crafty products they’d like to sell in Cheeky Transport?

    Comment by schmadzie — August 9, 2006 @ 9:44 pm

  26. Hey Ads,

    New shop eh, great stuff. Can I come in for a visit October 20ish? I hear there’s some bike races on…



    Comment by Mal — August 10, 2006 @ 2:38 pm

  27. Yeah Mal! Sydney Stiffies return!

    Comment by schmadzie — August 10, 2006 @ 3:14 pm

  28. Cheeky bloody monkey alright. Do I need broadband and gigs of RAM just to check your site & read your blog? Well I don’t have ’em so I can’t because your pic file sizes are SOOOO(bloody)BIG. I’d rather spend my hard-earned upgrading my bikes instead of my computer.

    Mate, how can I dig your Rohloff lifestyle when I only have singlespeed* gearing?

    * as used by many customers including “commuters, couriers, students, travellers and any other people who use their bikes for transport” since before bloody broadband ever existed (wink).

    Comment by Sven — August 10, 2006 @ 8:04 pm

  29. What’s an acceptable pic size these days? I reduced them to 10% of their original quality already.
    You should be riding instead of looking at the computer anyway.
    PS I pay $9.95 a month for broadband

    Comment by schmadzie — August 11, 2006 @ 12:02 am

  30. Ive seen the fantastic new bicycle servicing facility down the road from newtown. i think its called Are you guys going to have something similar? Ive heard those guys have 7 mechanics and the biggest repair shop in australia?


    Comment by Brad — August 11, 2006 @ 4:36 pm

  31. No Brad, definitely not big like that place or Clarence St Cyclery or Woolys Wheels or Cell Bikes or Kmart. Small and personal, focussed on commuting and touring. Our incredibly knowledgable and friendly 4 staff will be doing repairs, sales, helping people get more out of their bikes, the lot.
    Gosh I sound a bit like an advertisement don’t I?

    Comment by schmadzie — August 11, 2006 @ 6:22 pm

  32. Kids bikes!

    Comment by Jake — August 12, 2006 @ 2:40 pm

  33. Yeah, kids bikes and make that real bikes with decent componentry, accessories and spares for kids 4 – 9ys old. No one does kids bikes well in Sydney (or Australia for that matter when you look at what’s available on the Euro market. The cashed up one-kid-with-another-on-the-way set is a prime market for quality kids bikes and gear. Plus it gets handed down so is value for money. Get into the next gen of riders!

    Comment by goatbota — August 12, 2006 @ 5:47 pm

  34. we are looking at some options for kids bikes at the moment, bikes for the whole fam are a focus. for younger than four the first bike or like-a-bike are incredible learning bikes, no pedals, just heaps of fun pushing along and learning to balance. they have a large amount of seat height adjustment so can last for a reasonable amount of time which is good seeing as though they are very expensive

    Comment by davos — August 13, 2006 @ 5:18 pm

  35. My younger daughter learned to ride far faster than her older sister – partially because I learned from the stuff ups with the older one (sorry about all the crashes Maddie) – but more because she travelled on a trailer bike for months before getting her own bike. Trailer bikes and bar/rack mounted seats that force the child to balance a bit make a big difference I reckon.

    Comment by goatbota — August 13, 2006 @ 10:28 pm

  36. Love the Cheeky vibe and style. Maybe model some aspects of the new shop and new gear on some of the more eclectic shops around the world. Momovelo (sadly deceased) was a shop in California that had some of the more unusual things – they sold Rivendell bikes, city bikes from Japan (momochari), Holland and Germany, and great wool clothing and bits like Gilles Berthoud & Rivendell bags. Black Sheep (from the Fixed Gear Gallery) also seem to have a nice set up – community feel, shop rides, and some interesting bike builds. Keep up the city, touring focus. And go for the vintage side – I love my 1980’s Jim Bundy fixie!

    Comment by Danman — August 16, 2006 @ 12:58 pm

  37. yeah, Momovelo was awesome. I have tried to be a Rivendell dealer, but they can’t keep up with their existing dealers, so that will have to wait. Bobo bikes will fit in there too. Come on Dave hurry up.

    We are working on the eurostyle bikes too.

    I’ll check out Black Sheep

    Comment by badpanda — August 16, 2006 @ 3:44 pm

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